In my tiny corner of the indie space, we have a handful of big players (Apex, Clarkesworld, Analog, etc.) and a rotating cast of baby pubs. With the bigger pubs who are already profitable, it's like, "Oh, it's only another $150 per year." For the rest of us, who are fueling their mags with personal income and a few dozen subscribers, that $150 can be the difference between continuing or closing.